Our Business is Advice, Not Sales
There are many questions and much confusion regarding who or what an “investment advisor”, “financial planner”, “financial consultant”, “financial advisor” “Registered Representative” or “broker” actually is, and the credentials needed to qualify for such a title. There is a lot of legal leeway granted as to the title someone chooses, however, there are some important distinctions as to whether someone is a Registered Investment Advisor (“RIA” or “Advisor”) or a Registered Representative (“RR”, “broker” or one that is usually employed by a broker-dealer).
Please note that it is our position that it is always up to the individual Advisor or broker to act with integrity regardless of how they are compensated, who they are employed by, what they call themselves and what legal standard they are measured against. However, there are some important differences you need to be aware of when selecting with whom you are going to trust some of the most intimate details of your life.